My Adidas

Adidas ADDDF 271.76 -6.64 -2.39% reported a 17% rise in first-quarter net profit on Friday. Revenue rose 4% to $6.57 B with a net profit of $632 M vs estimates of $5.8 B and $567 M.

Some highlights causing the jump in stock price and the beats…

  • Double-Digit Growth in China in the First Quarter
  • Online Revenue Jumped 40%
  • Partnerships with Kanye West, Beyoncé and a new “Game of Thrones” Collaboration
  • A Promise to Fix Supply-Chain Problems

The partnership with Beyoncé, anounced last month, brings the relaunch of her fashion workout clothing line Ivy Park.

And never forget the visionaries Run-DMC…